The Blog

Writing advice for the moments that matter

Practical, warm guidance on what to write in every kind of card — from birthday messages to sympathy notes to wedding wishes.

What to write in a sympathy card for the loss of a mother

Losing a mother is one of the most profound losses a person can face. What you write matters more than you think — here's how to find the right words when they feel impossible.

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Funny birthday card messages for your best friend (that are actually funny)

Generic birthday puns are the curse of every card aisle. Here's a guide to writing something that will actually make your best friend laugh — rather than politely smile and recycle.

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What to write in a thank you card for a gift — beyond "thank you so much"

Most thank-you notes say the same three things. Here's how to write one that feels genuinely personal — without spending twenty minutes staring at a blank card.

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What to write in a wedding card — 30 examples from heartfelt to funny

Wedding cards are hard to get right. Too formal and they're forgettable. Too casual and they feel flippant. Here's how to find the tone that fits the couple — with examples for every style.

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What to write in a retirement card for a colleague

Writing for a colleague you may not know personally is a specific skill. Here's how to write something warm, professional, and genuinely memorable — without overpromising a closeness that wasn't there.

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What to write in a Valentine's Day card for your boyfriend or girlfriend

Heartfelt, funny, romantic and poetic — real Valentine's Day messages organised by tone and relationship length, plus the thinking behind what makes each one land.

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What to write in a Mother's Day card — messages and examples

From adult children to young ones, from grandmothers to stepmothers — real Mother's Day messages for every relationship, with the principles behind what makes them work.

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What to write in a Father's Day card — messages and examples

Father's Day cards are notoriously hard to write. Real messages — heartfelt, funny, honest — for dads, stepfathers, grandfathers and new fathers, with advice on what makes them land.

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What to write in a graduation card — messages and examples

Graduation cards fail when they read like yearbook pages. Here's how to write something specific, warm and genuinely memorable — for high school, university and beyond.

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What to write in a new baby card — messages and examples

A new baby card has two audiences: the tiny arrival and the exhausted new parents. Real messages across every tone — heartfelt, funny, poetic — with advice on hitting the right note.

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