Legal

Affiliate Disclaimer

Last updated: May 2026

Short version: Some links on WhatToWrite.co earn us a small commission if you click and buy. It costs you nothing extra, and we only link to services we'd genuinely recommend.

How we earn

WhatToWrite.co is a free, ad-supported website. In addition to display advertising, we participate in affiliate marketing programmes. This means that some of the links on this site — particularly in the "Print your message" sections on our generator pages — are affiliate links.

When you click one of these links and make a purchase, we may receive a small commission from the retailer at no additional cost to you. The price you pay is exactly the same whether you click through our link or navigate directly to the site.

Which programmes we participate in

We currently participate in (or plan to apply to) affiliate programmes operated by:

This list may be updated as we add or remove partnerships. Not all links on the site are affiliate links — the majority of our content contains no commercial links whatsoever.

Our editorial independence

Affiliate relationships do not influence the content of our AI-generated messages, the design of our tools, or the advice given in our blog articles. We do not accept payment to feature a partner more prominently, and we do not write sponsored content disguised as editorial content.

The card-printing partners we link to are services we consider genuinely useful for visitors who want to send a physical card after generating their message. If we wouldn't use a service ourselves, we won't link to it.

FTC disclosure compliance

In accordance with the US Federal Trade Commission's guidelines on endorsements and testimonials, and equivalent regulations in Canada and the European Union, we disclose our affiliate relationships clearly. Wherever affiliate links appear on the site, you will find a brief disclosure notice nearby — typically reading "We may earn a small commission from these links."

Questions

If you have any questions about our affiliate relationships or how we earn revenue, please get in touch. We're happy to clarify.